Jio effect: Airtel may let customers enjoy free domestic roaming 

Airtel customers have something to cheer about The telco has decided to do away with national roaming charges on its network for both calls and internet services, reports Economic Times. Airtel customers have something to cheer about. The telco has decided to do away with national roaming charges on its network for both calls and internet services, reports Economic Times, quoting sources. A formal announcement is yet to take place. The move will benefit about 268 million mobile customers of Bharti, who have high-end bundled plans that offer free calling, currently limited to a small segment of subscribers. The company also added that there will be no premium on outgoing calls. The offer comes on the back of Reliance Jio’s introduction of new pricing plan, which also includes all domestic voice calls to any network to always remain free. Competition in the telecom industry is getting intense and price wars have gone to another level. 

Bharti’s new offer will hurt its business but to remain in the race it has to come up with such concessions for its customers. India’s top telco, in the third quarter, reported a 55 percent slump in profits from a year earlier. The road ahead was not easy for the telecom players even before the entry of Reliance Jio. But, the entry of a new player changed the dynamics of the business in the industry. Other telecom companies like Vodafone and Idea also slashed rates. Last October, Vodafone made incoming calls to its network free while on roaming. To make things convenient for its customers who travel overseas, Bharti is planning to simplify activation and billing. The move will help India’s biggest phone company to encourage subscribers to use its international roaming packs 

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